Our Story

Dear Rider,
As I write this, I find myself looking back at a journey that began with nothing more than a dream, a passion for motorcycles, and a determination to build something meaningful for fellow riders.
Back in 2016, Let’s Cruise started from a small shop with an investment of just ₹60,000–70,000. To arrange that capital, I sold my personal car and took a leap of faith. There was no big office, no large team, and no guarantees—only a belief that riders deserved quality products, honest service, and a brand that truly understood their passion.
From the very beginning, we chose a different path. Rather than trying to serve every motorcycle segment, we dedicated ourselves exclusively to Harley-Davidson motorcycles. Our goal was simple: to become specialists, not generalists. By focusing solely on Harley-Davidson, we could better understand the machines, the riders, and the unique lifestyle that comes with owning one.
The early days were challenging. Every order mattered. Every customer mattered. Every positive review gave us confidence, and every mistake taught us valuable lessons. What kept us moving forward was the trust of riders who chose to support a small brand with a big dream.
Over the last ten years, Let’s Cruise has grown from a small local store into one of India’s dedicated Harley-Davidson accessory and customization brands. From touring upgrades and custom fabrication to premium riding gear and exclusive accessories, we have had the privilege of serving Harley-Davidson riders from every corner of the country.
But this milestone isn’t just about us.
It’s about every rider who placed an order. Every customer who recommended us to a friend. Every motorcycle that left our workshop better than it arrived. And every member of our team who worked tirelessly behind the scenes to make it all possible.
Today, as we celebrate 10 years of Let’s Cruise, we remain committed to the same values that started this journey—quality, innovation, honesty, and an unwavering passion for Harley-Davidson motorcycles.
Thank you for being part of our story.
The best rides are still ahead.
Ride Safe,
Vidit Mathur
Founder, Let’s Cruise
2016 – 2026